Advertising in Hull & East Yorkshire
Who we are
Hull is a city on the edge of the world, perfect for low-cost living with plenty of choice for families. We love the city and it’s beautiful surroundings; the East Riding of Yorkshire, is full of stunning green countryside and vibrant golden beaches, while Hull itself is a city on the up since it’s 2017 City of Culture year of memorable events.
We’re passionate about where we live and so are our readers! Our mission is to help them stay in the know on what’s happening, the best places to go, and great things to do.
Our audience
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Finally, Hull and surrounds has been crying out for a decent what's on website. @hullwhatson may just provide it.
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Great place to find out what’s happening in the local area.
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Easy way to find out about great stuff happening in my local area!
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Love Hull What's On... use regularly to find out what’s going on in the local area; it’s a great way to ensure I’m not missing anything, it really is invaluable!
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Up to date information about events from theatre to food. Brilliant site.
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Use often to find out what’s going on in the area
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Our social posts reach over 100,000 people every month
Over 28,000 loyal followers across Facebook, Twitter & Instagram
Over 20,000 visitors to our website each month
10,000+ opted-in subscribers to our weekly email newsletter
90% East Yorkshire
10% Other regions
70% Female
30% Male
78%
aged 25-54
70% Mobile
15% Desktop, 15% Tablet
What our clients say...
"Delighted with the results. It's a really effective way for us to reach out to a new audience."
"We have found it to be extremely effective."
"We regularly use Hull What's On as an integral part of our marketing campaigns."
"It's our first port of call for any event we host."
"We’re very happy with the sign-ups that we got... we’ll definitely be incorporating Hull What's On into our future events."
"Wow is all we can say! The response was amazing and tickets sales picked up more than expected."
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Advertising opportunities
Website advertising
Our website is where our readers spend time learning about what’s going on around Hull, as well as exploring new ideas and getting inspiration for their next day or night out.
Promoted Articles & Listings
Promoted articles and listings allow your business or event to be featured in prominent places across our website. They get a really high click-rate, where each user is led to your dedicated full-page where you can showcase and inform them about your business, event or deal.Â
Billboards & Smartphone Ads
Visually impressive and large in size, these ads act in a similar way as outdoor billboards which are great at grabbing attention. They can be colourful, animated and click through to any website you wish.
They’re randomly displayed on every page load so they appear to every user. And each impression only counts towards your allocation when it’s been loaded on the page for 10 seconds or longer.
Email advertising
Our weekly newsletter provides our readers with a round up of the latest of what’s happening around around Hull & East Yorkshire. This includes the latest local news stories, upcoming events, new restaurant discounts, ideas, suggestions and much more.
In a scrollable format, the newsletter is a great way to reach our readers where they’re ready to engage – their inbox. There are various ad sizes and formatting options to suit your campaign style and objectives.
- Flexible ad sizes and formats
- High click-rates of around 5-10%
- Sent to over 10,000 subscribers every week
- Average open rate of 30%
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Solus Email to Most Interested £390
An advertorial promoting your business or event, emailed to our most interested and engaged readers (advertorial copy not included).
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Competition £195
Book 3-5 editions: £185 each; 6+ editions: £175 each
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Large Premium Banner £195
Premium positioning, animated & twice the height of a standard banner. Spans the full width of the email. Book 3-5 editions: £185 each; 6+ editions: £175 each
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Standard Banner £139
Animated advert which goes across the full width of the email. Book 3-5 editions: £129 each; 6+ editions: £119 each
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Large Feature £99
Includes a medium photo, heading & description. Book 3-5 editions: £89 each; 6+ editions: £79 each
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Small Feature £49
Includes a small image and headline. Book 3-5 editions: £45 each; 6+ editions: £40 each
Social media advertising
Our high impact on social media channels can’t be underestimated. It’s a great platform for you to reach out to our followers. With a variety of ways to engage with them, it’s really effective for getting your message across.
20,500 followers
120,000 monthly reach
6,000 followers
58,000 monthly reach
1,600 followers
2,000 monthly reach
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Live Video £295
Typical reach of 5,000 - 10,000 people
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Competition £195
Offering a prize is a clever way to build awareness and engage with our followers. Typical reach of 10,000 - 20,000 people (min prize value £100 required).
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Video Post £149
Typical reach of 5,000 - 10,000 people
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Photo Gallery Post £99
Typical reach of 3,000 - 5,000 people
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Link to Listing Post £59
Typical reach of 1,000 - 2,500 people
Campaign bundles
£1,595
Value £2,165
Website
30,000 Banner Impressions
+ Spotlight Article or
Spotlight Listing
Placements in 4 editions:
2 Premium Banners &
2 Standard Banner
2 Standard Banner
+ Solus Email to Most Interested
Social Media
4 Posts - Choose from:
Live video, Video Post, Photo Gallery Post, Competition & Link to Listing Posts
£695
Value £989
Website
15,000 Banner Impressions
+ Spotlight Article or
Spotlight Listing
Placements in 3 editions:
1 Standard Banner &
2 Large Features
2 Large Features
Social Media
3 Posts - Choose from:
Video Post, Photo Gallery Post, Competition & Link to Listing Posts
£495
Value £591
Website
Spotlight Article or
Spotlight Listing
Placements in 2 editions:
2x Large Features
Social Media
2 Posts - Choose from:
Photo Gallery Post, Competition & Link to Listing Posts