A leading medical research charity has secured the support of one of Yorkshire’s favourite retailers in a partnership which will raise funds and awareness.
The Daisy Appeal is being backed by management and staff of Boyes, which employs 1,700 people in over 70 stores across northern and central England.
The joint campaign has kicked off with the 22 Boyes branches in the Daisy Appeal’s catchment area setting up collection boxes in the checkout areas.
In addition 10 of the stores are selling the charity’s promotional products, with eye-catching displays of branded mugs, water bottles, aprons, oven gloves and other items. Other joint fundraising activities are being planned for later this year.
Richard Boyes, Managing Director of the business which was founded in Scarborough in 1881, said: “We decided to support the Daisy Appeal because it is carrying out world-leading medical work and it operates across Hull, East Yorkshire and Northern Lincolnshire, which matches a large part of our footprint.
“Some of our staff have directly benefited from the Daisy Appeal’s activities over the years, and many of our customers will also have had reason to be grateful to the charity.
“We’re hearing from the stores that people are buying the Daisy merchandise and giving generously into the collection boxes, and we look forward to raising a significant amount during the year.”
Claire Levy, Fundraiser for the Daisy Appeal, said: “Everyone at the Daisy Appeal is extremely grateful to Boyes for coming on board as the charity’s latest business partner.
“It’s great to see the store collection pots being filled quickly and merchandise flying off the branded display units as the Daisy Appeal is supported by the Boyes staff and their customers.
“It’s also a great way of raising awareness of our work. The Boyes team will help us build on that with some exciting, fun activities later in the year and we’re also in discussions with other businesses about new partnerships.”
Since its foundation in 2002 the Daisy Appeal has raised more than ÂŁ22m. The Daisy Appeal Medical Research Centre opened on the Castle Hill Hospital site in 2008 and was followed, in 2014, by the opening of the Jack Brignall PET-CT Scanning Centre, housing the first in a new type of Siemens scanner in the country.
The latest addition is a Molecular Imaging Research Centre (MIRC) which has been built at a cost of ÂŁ8.8m and will improve accuracy and detection rates for cancer, heart disease and dementia in Hull, East Yorkshire and North Lincolnshire.
To find out more please visit https://daisyappeal.org/
