HULL – Fred Marketing is celebrating 14 years of success as one of Yorkshire’s major players in marketing, PR, design and communications. Based in the heart of Hull’s old town, the full-service agency is celebrating its latest birthday with the announcement of several key appointments after a busy start to 2023.
Notably, the agency has recently recruited Ruth Page, who joins the team as Client Services Director. Ruth brings a wealth of experience in the industry, having previously worked at agencies such as Brass, World Wide Group and twentysix. The recruitment of Ruth and the expansion of several of Fred’s key departments reflect a shift in direction for the agency, who are increasingly delivering a holistic, consultancy-based service to businesses, helping them use strategic marketing and communications to tackle the key business challenges of an increasingly volatile commercial climate.
Emma Pearson-Kendall, Founder and Managing Director at Fred explains:
“Fred was born in a recession, so we know how important demonstrating the value of investment is, especially in challenging times. As well as appointing Ruth, to further strengthen our relationships throughout our growing client base, we have also taken the recent step to redefine what we do to reflect the way we actually work with our clients. Fred Marketing is now Fred: The Creative Communications Consultancy. What we deliver is so much more than just marketing services, it’s a bespoke business consultancy service that is built on creative thinking that solves problems, adds real tangible value and drives business growth. This involves every aspect of business communications from brand creation and reaching new markets, to profile raising and reinvigorating team behaviours.
“Great communications, internal or external, can change businesses and should always be an investment, not a cost. Our heart and head office is in Hull but no matter where our clients are in the UK and around the world, they will always expect the highest standards in quality, creativity, innovation and a commercial return on investment. New recruits to the team over the years have allowed us to offer specialist experience in a number of sectors including manufacturing, marine and seafood, and renewables to name but few, giving us a very strong commercial insight into these sectors and a new level of support for our clients.”
Fred Marketing was founded in 2009 , with a vision to approach the marketing agency model differently by ensuring marketing was delivered as an intrinsic part of business strategy, not as a bolt on service. Fred has now grown into a strong, diverse team of marketing, PR, design and digital specialists who deliver projects for clients all over the UK and beyond with clients spread all over the world, in locations such as Europe, South Africa and the USA.
Ruth Page, Client Services Director, added:
“It is a great time to join Fred at this exciting stage in their growth as an agency. I have been aware of their work for several years and have been impressed by their proactive, dynamic approach to equipping businesses with the support they need to meet the increasing challenges they face. I look forward to adding my expertise to the Fred mix and growing relationships with new and existing clients to ensure that we continue to deliver results that add real value, regardless of the sector, size or location of our clients.”
Some of the main highlights from Fred’s recent work include delivery of the Oh Yes! Net Zero campaign across the Humber, several transformative internal communications campaigns for large organisations throughout the region. supporting the UK trade launch of a new dog food following a collaboration with Paul O’Grady, and an international brand creation and roll out with a global manufacturer that saw Fred’s work reach 37 countries.
For more information on the full range of services that Fred offers, please get in touch with the Fred team by calling 01482 227227 or by visiting the Fred website at www.fredmarketing.co.uk
