Who we are
Hull is a city on the edge of the world, perfect for low-cost living with plenty of choice for families. We love the city and it’s beautiful surroundings; the East Riding of Yorkshire, which is full of stunning green countryside and vibrant golden beaches. While Hull itself is a city on the up since it’s 2017 City of Culture year of memorable events.
We’re passionate about where we live and so are our readers! Our mission is to help them stay in the know on what’s happening, the best places to go, and great things to do.
Our audience
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Finally, Hull and surrounds has been crying out for a decent what's on website. @hullwhatson may just provide it.
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Great place to find out what’s happening in the local area.
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Easy way to find out about great stuff happening in my local area!
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Love Hull What's On... use regularly to find out what’s going on in the local area; it’s a great way to ensure I’m not missing anything, it really is invaluable!
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Up to date information about events from theatre to food. Brilliant site.
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Use often to find out what’s going on in the area
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Our social posts reach over 100,000 people every month
Over 28,000 loyal followers across Facebook, Twitter & Instagram
Over 20,000 visitors to our website each month
10,000+ opted-in subscribers to our weekly email newsletter
90% East Yorkshire
10% Other regions
70% Female
30% Male
78%
aged 25-54
70% Mobile
15% Desktop, 15% Tablet
What our clients say...
"Delighted with the results. It's a really effective way for us to reach out to a new audience."
"We have found it to be extremely effective."
"We regularly use Hull What's On as an integral part of our marketing campaigns."
"It's our first port of call for any event we host."
"We’re very happy with the sign-ups that we got... we’ll definitely be incorporating Hull What's On into our future events."
"Wow is all we can say! The response was amazing and tickets sales picked up more than expected."
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Advertising opportunities
Website advertising
Our website is where our readers spend time learning about what’s going on around Hull, as well as exploring new ideas and getting inspiration for their next day or night out.
Promoted Articles & Listings
Promoted articles and listings allow your business or event to be featured in prominent places across our website. They get a really high click-rate, where each user is led to your dedicated full-page where you can showcase and inform them about your business, event or deal.
Billboards & Smartphone Ads
Visually impressive and large in size, these ads act in a similar way as outdoor billboards which are great at grabbing attention. They can be colourful, animated and click through to any website you wish.
They’re randomly displayed on every page load so they appear to every user. And each impression only counts towards your allocation when it’s been loaded on the page for 10 seconds or longer.
Email advertising
Our weekly newsletter provides our readers with a round up of the latest of what’s happening around around Hull & East Yorkshire. This includes the latest local news stories, upcoming events, new restaurant discounts, ideas, suggestions and much more.
In a scrollable format, the newsletter is a great way to reach our readers where they’re ready to engage – their inbox. There are various ad sizes and formatting options to suit your campaign style and objectives.
- Flexible ad sizes and formats
- High click-rates of around 5-10%
- Sent to over 10,000 subscribers every week
- Average open rate of 30%
*features link to article or listing on our website only. No more than 20% ratio of text in chosen photo
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Solus Email to Most Interested £390
An advertorial promoting your business or event, emailed to our most interested and engaged readers (advertorial copy not included).
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Competition £195
A great way to engage with our readers. Includes extra large feature (see below) and 1-click entry button (min prize value £100 required) Book 3-5 editions: £185 each; 6+ editions: £175 each
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Premium Banner £195
A standard banner with premium positioning near the top, increasing visibility and clicks. Book 3-5 editions: £185 each; 6+ editions: £175 each
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Premium Feature* £179
Includes a large full-width photo, heading & description. Positioned at top of section. Book 3-5 editions: £129 each; 6+ editions: £119 each
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Standard Banner £139
Animated 4:3 ratio advert linking through to any website. Book 3-5 editions: £129 each; 6+ editions: £119 each
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Regular Feature* £99
Includes regular photo, headline & description. Book 3-5 editions: £89 each; 6+ editions: £79 each
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Small Feature* £59
Includes a small photo and headline. £45 each; 6+ editions: £40 each
Social media advertising
Our high impact on social media channels can’t be underestimated. It’s a great platform for you to reach out to our followers. With a variety of ways to engage with them, it’s really effective for getting your message across.
21,300 followers
100,000 monthly reach
6,200 followers
58,000 monthly reach
1,800 followers
3,000 monthly reach
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Live Video £295
Typical reach of 5,000 - 10,000 people
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Competition £149
Offering a prize is a clever way to build awareness and engage with our followers. Typical reach of 5,000 - 15,000 people (min prize value £100 required).
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Video Post £149
Typical reach of 3,000 - 8,000 people
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Photo Gallery Post £99
Typical reach of 2,000 - 4,000 people
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Link to Listing Post £59
Typical reach of 1,000 - 2,500 people
Business membership
Join our monthly memberships and pay by direct debit to save over 20% on these advertising bundles. There’s no contract so you can cancel any time.
£795 pm
Value £989
Website
Featured Place Listing
30,000 Banner Impressions
+ included in quarterly editorial features
Placement in 4 editions:
A regular feature every week, in our email newsletter
Social Media
2 social posts every month:
A ‘photo gallery’ & ‘link to listing’ post on our Facebook, Twitter & LinkedIn + Instagram (photo only)
£395 pm
Value £494
Website
Featured Place Listing
15,000 Banner Impressions
+ included in quarterly editorial features
Placement in 3 editions:
A small feature in at least 3 editions per month
Social Media
A social post every month
A ‘photo gallery’ post on our Facebook, Twitter, LinkedIn & Instagram
£159 pm
Value £204
Website
Featured Place Listing
on the homepage, articles
Placement in 3 editions:
A small feature in at least 3 editions per month
Social Media
A social post every month
A ‘link to listing’ post on our Facebook, Twitter & LinkedIn
