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Cleaning without compromise: Hull-based Bio-D launches new scent for summer



Hull-based green cleaning company Bio-D is continuing its growth within the ethical cleaning market by adding a new scent to its sanitising hand wash range.

Set to launch this month, a new plum and mulberry scented hand wash has been created following feedback from Bio-D’s market research that showed customers wanted to see more zesty and fruity fragrances.

The company’s geranium scented hand wash has also had an update – adding the citrus flavour of grapefruit to refresh the fan favourite – with the full range, including the lime and aloe vera and the fragrance free versions, having also benefitted from a reformulation.

Lloyd Atkin, managing director at Bio-D, said: “All of our new products are created from 100% naturally derived ingredients, and come in bottles that are both recyclable and created from post-consumer plastic that may have otherwise ended up in landfill or incineration.”

“We’re looking forward to hearing our customer’s thoughts on our new range of scents and improved formulas.”

Bio-D has invested significantly on new product and packaging development over the past 12 months, which has included a new plastic free, vegan furniture polish, and additions to its bestselling ethical washing range.

The company has built momentum during the pandemic, with an initial lift in website transactions of 400% between March and May 2020. Bio-D also sold 500% more individual products when compared to 2019 in the same period.

The brand continues to see a steady increase in sales, and has built on its loyal customer following through CSR activity and awareness raising initiatives, which includes sending 3% of sales from its all purpose sanitiser and capped hand wash range to The Yorkshire Wildlife Trust.

Bio-D fan and Instagram sensation Stacey Solomon – who often features the brand across social media – has also helped boost brand awareness.

Registered with both The Vegan Society and Cruelty Free International, Bio-D is continuing to invest in product development and packaging design to enhance its cleaning without compromise credentials. 

Bio-D’s ethical cleaning products are available online at www.biod.co.uk, and in store at selected independents across the UK. Bio-D is also stocked online at Ocado, and both in store and online at Robert Dyas.

For more information on Bio-D, visit: www.biod.co.uk.

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