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East Yorkshire Brewery expands business thanks to local rural fibre broadband specialists

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An award-winning micro-brewery has diversified and gone from strength to strength thanks to fast and reliable broadband provided by Quickline Communications.

Great Newsome Brewery, based in Winestead, Holderness, East Yorkshire, had invested in a new brewery but was only doing minimal online trading before the Covid-19 pandemic hit.

The family-run business previously suffered from a poor internet connection but, having signed up with Quickline shortly before Covid, it was able to be flexible and adapt to the drastically changing marketplace.

It moved to focus on online trading to survive when the country was forced into lockdown, with online orders rocketing from being just 2% of the business to 90%.

Having come through the pandemic stronger, it has now taken advantage of Quickline’s game-changing broadband to diversify and grow the business.

Great Newsome, which uses barley from its own fields to produce its beer, now also operates a firewood sales business and offers glamping and holiday home retreats on its farm – all of which have been made possible by its improved internet service.

Matthew Hodgson, Director of Great Newsome Brewery, said: “When Covid hit and we went into lockdown, everything changed and the only way we could survive during that period was to deliver straight to our customers.

“Thankfully, we’d switched to Quickline to give us fast, reliable internet. Previously, it had been very patchy at best, and we wouldn’t have survived without the improved service.

“Now, it’s essential to our business. Our software is all Cloud-based and we need broadband for everything from taking orders online, telephone sales and taking payments, to things like social media to promote our businesses.

“It’s also meant we’ve been able to expand to launch our firewood business and glamping and holiday home breaks.

“It really shows the crucial importance of broadband in rural communities like ours.”

Quickline, which has already passed more than 300,000 premises with its existing next-generation fixed wireless broadband network in Yorkshire and Lincolnshire, is blending that with full fibre to create the UK’s only gigabit hybrid network.

The fibre rollout will see Quickline bring broadband speeds of up to 1 Gbps to a further 55,000 homes and businesses this year.

It comes as a recent report by the Federation of Small Businesses (FSB), titled ‘The Growth Belt: Supporting Rural Small Businesses’, highlighted the way rural small businesses are struggling against a backdrop of unreliable broadband.

Quickline CEO Sean Royce said: “I’ve known about Great Newsome Brewery for some time and am a fan of their beer, so I’m delighted we’ve been able to support their business.

“Covid changed everything and showed how important fast and reliable broadband is for everyone, in all communities, and for businesses to survive and thrive. 

“The recent FSB report highlights how rural communities have been neglected by major broadband providers for years, which is why we’re on a mission to reach these areas.

“At Quickline, we don’t just sell broadband and build networks, we change people’s lives, and Great Newsome Brewery is a prime example of that.”

Full fibre packages with East Yorkshire-based Quickline start at 100 Mbps, with speeds of up to 1 Gbps also available.

Residents and businesses are being encouraged to use Quickline’s postcode checker at www.quickline.co.uk to find out whether they can connect to Quickline’s fast and reliable broadband in their area. 

They can also register their interest on the Quickline website to be kept up to date on when Quickline is in their community.

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