August is here – the final month of summer, and with it comes a real sense of urgency. Everyone’s trying to squeeze in those last sunny meals out, spontaneous weekend plans, family days before the kids go back, and anything that says “summer isn’t over yet.”
And that’s where your business has a golden opportunity.
When people start feeling FOMO (fear of missing out), they’re more likely to take action – book that table, buy those tickets, say yes to that day out. So if you’ve got something exciting going on, now’s the time to shout about it.
Think: end-of-summer menus, weekend-only offers, final dates for events, or limited-time bundles. If there’s ever a moment to lean into “don’t miss this”, it’s now.
Our website visitors are definitely looking for ways to make the most of the last month of summer, so don’t miss out on the opportunity to upload your events and offers to our website for free: https://hullwhatson.com/advertise/ – Use summer FOMO to your advantage. Here’s how businesses can drive footfall and bookings during the final month of summer with last-chance offers and events.just click ‘List for FREE’ when the page opens.
And it doesn’t have to be huge – sometimes it’s as simple as posting a short video that shows the atmosphere, teasing what’s on offer, and reminding people they’ve only got a few weeks left to make the most of it.
Not sure what to post? Here are 3 quick reel ideas that’ll definitely work – short, simple, and designed to stop the scroll:
- “Fear missing out on this summer? We’ve got something for you.”
Open with this hook over a few seconds of upbeat music and fast-paced, engaging visuals from your event, venue, or offer. Think sunshine, happy faces, sizzling food, cold drinks – whatever brings the summer vibe to life. End with a short line about what’s happening and how to book. Keep it under 20 seconds – FOMO works best when it’s quick and punchy. - “Only a few weekends left… here’s how to spend them.”
Start with a visual countdown – maybe calendar pages flipping, or a clip that shows the month winding down. Then cut to shots of your business: a buzzing beer garden, a family-friendly event, or your team placing dishes on the table perfectly timed to the beat of a trending audio. These little touches keep people watching. Use a voiceover or text overlay to say exactly what’s on offer and why now’s the time. - “This is your sign to stop waiting and make the plan.”
This one’s all about vibes – show people having fun, trying something new, or relaxing in your space. Overlay a gentle reminder that time’s running out, followed by how to book or where to go. Works especially well for experiences people often leave too late (like restaurant bookings, days out, or weekend plans).
We’re seeing it across the board: events, restaurants, attractions, even shops – when they tap into this late-summer energy, they get results. Because when people feel like time’s running out, they act faster.
So whatever you’ve got planned for August – now’s the time to make a bit of noise. Let’s turn that FOMO into footfall.
